{"id":397,"date":"2026-10-16T08:25:37","date_gmt":"2026-10-16T08:25:37","guid":{"rendered":"https:\/\/www.cine-coaching.com\/defiant\/?page_id=397"},"modified":"2026-10-16T13:36:03","modified_gmt":"2026-10-16T13:36:03","slug":"formation-vente-b2b","status":"publish","type":"page","link":"https:\/\/www.cine-coaching.com\/?page_id=397","title":{"rendered":"Formation Vente B2B"},"content":{"rendered":"<div class=\"training-detail\" style=\"--training-color:#a56a25\"><p style=\"margin:0 0 24px\"><a href=\"https:\/\/www.francecompetences.fr\/recherche\/rs\/7330\" target=\"_blank\" rel=\"noopener noreferrer\">Consulter la fiche certification RS7330 sur France comp\u00e9tences \u2197<\/a><\/p><p class=\"eyebrow\">Parcours certifiant \u00b7 In\u00e9a Conseil<\/p><h2>D\u00e9velopper son efficacit\u00e9 commerciale en B2B<\/h2><p class=\"lead\">Structurez votre d\u00e9marche commerciale, du premier contact au suivi client, avec des m\u00e9thodes adapt\u00e9es \u00e0 la vente aupr\u00e8s des entreprises.<\/p><div class=\"training-highlight\"><h3>Pour qui ?<\/h3><p>Pour les experts, consultants et professionnels amen\u00e9s \u00e0 d\u00e9velopper leur activit\u00e9 commerciale.<\/p><\/div><h3>Les comp\u00e9tences \u00e0 d\u00e9velopper<\/h3><ul><li>Cibler ses prospects et organiser sa prospection.<\/li><li>Explorer les besoins gr\u00e2ce \u00e0 un entretien de d\u00e9couverte.<\/li><li>Construire son argumentation et traiter les objections.<\/li><li>N\u00e9gocier, conclure et entretenir la relation client.<\/li><\/ul><h3>Du recul \u00e0 la mise en pratique<\/h3><p>Des situations concr\u00e8tes et des exercices pour faire \u00e9voluer vos pratiques professionnelles.<\/p><div class=\"training-highlight\"><h3>Construisons votre parcours<\/h3><p>Retrouvez le programme d\u00e9taill\u00e9, les pr\u00e9requis, les modalit\u00e9s de certification, les dur\u00e9es et les possibilit\u00e9s de financement sur le site In\u00e9a Conseil.<\/p><a class=\"btn\" href=\"https:\/\/ineaconseil.fr\/produit\/vente-btob\/\">Voir le programme sur In\u00e9a Conseil \u2197<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Consulter la fiche certification RS7330 sur France comp\u00e9tences \u2197 Parcours certifiant \u00b7 In\u00e9a Conseil D\u00e9velopper son efficacit\u00e9 commerciale en B2B Structurez votre d\u00e9marche commerciale, du premier contact au suivi client, avec des m\u00e9thodes adapt\u00e9es \u00e0 la vente aupr\u00e8s des entreprises. Pour qui ? Pour les experts, consultants et professionnels amen\u00e9s \u00e0 d\u00e9velopper leur activit\u00e9 commerciale. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-397","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cine-coaching.com\/index.php?rest_route=\/wp\/v2\/pages\/397"}],"collection":[{"href":"https:\/\/www.cine-coaching.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cine-coaching.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cine-coaching.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cine-coaching.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=397"}],"version-history":[{"count":3,"href":"https:\/\/www.cine-coaching.com\/index.php?rest_route=\/wp\/v2\/pages\/397\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/www.cine-coaching.com\/index.php?rest_route=\/wp\/v2\/pages\/397\/revisions\/413"}],"wp:attachment":[{"href":"https:\/\/www.cine-coaching.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}